Tuesday, July 20, 2010

Making a Presentation


Different types of presentations
  • Information delivery. Communication about plans, policies, and procedures.
  • Sales. Benefits, features, and reasons to buy.
  • Persuasion. Reasons to pursue a particular idea or path.
  • Status report. The progress of a project, a task force, or product sales.
  • Product demonstration. How something works.
  • Business plan or strategy. What to do next. What the goals are.
Define your objective
  • "Why am I making this presentation?" 
  • "What do I want my audience to do as a result?"
Understand your audience


Determining Content and Structure


  • Stage one. Define your key messages


  • Stage two. , identify the facts that support your messages



  • Stage three. Finally, identify where it is important to get audience participation, reactions, agreement, or buy-in. 



Steps

  • Steps for Setting Up a Presentation


    • Define your objectives. 


    • Select a strategy that matches your objective. 


    • Get to know your audience. 


    • Match your presentation to your audience.


  • Steps for Creating a Presentation 


    • Brainstorm ideas. 


    • Identify your messages and supporting facts. 


    • Select the number of points that will make the case to your audience within the given time. 


    • Organize your points. 


    • Prepare a list of possible questions and objections, and decide how you will address them if they arise. 


    • Prepare your visuals and support materials

  • Steps for Practicing and Evaluating


    • Rehearse. 


    • Gather feedback prior to your presentation. 


    • Evaluate the progress of your presentation while it is in process. 


    • Evaluate your presentation after you have finished

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