Goals gives a team something to aim at which can be quite broad and can be achieved in a variety of ways. An examples is 'to improve productivity'. They are short, general, statements of purpose and direction.
Objectives are very vlear statements of what output you need to achieve: To reduce paper waste by 50% by year end.
Effective objectives are more comprehensive and should be SMART.
Specific : Express objectives in terms of the specific results you want to achieve not in terms of the activities needed to acheive them. outputs not inputs.
Measure : Identify what measures you will use to judge success. Make them as quantifiable and specific as possible. time.quantity, quality,cost. Use customer-related as well as internal measures
Agree : Terms should bave the opportunity to discuss and buy-in to the objective rather than simply have it imposed.
Realistic : Neither too easy so that talents are under used, nor too diffcult so that the team may burn out.
Timebound : Include a date by which the objective should be achieved and also interim milestones and review points if the overall timescale is long
KEEP FOCUSED ON YOUR CUSTOMERS AND THEIR REQUIREMENTS. MAKE SURE THAT ACHIEVING YOUT OBJECTIVES WILL MAKE A DIFFERENCE TO THEM.
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